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Sandbox, which has partnerships with many brands and names such as Warner Music, Snoop Dogg, Adidas, Atari, CryptoKitties, and made a big impression with its 93 million dollar investment in November, has also become the new address of the Italian fashion company Gucci. Gucci purchased a land on the Sandbox platform.
While this move is made to provide many virtual experiences for consumers in the fashion industry, digital fashion experiences will also be created based on the ‘Gucci Vault’, which represents the brand’s metaverse projects. It was not disclosed how much the company paid for the virtual land.
Leading the way in the digitalization of fashion
Gucci has also managed to stay ahead of other companies in terms of the intersection of fashion and digital industry. As it is known, the Italian fashion company became the first luxury fashion brand to sell NFT through Christie’s in May. Paying $4,000 for a Gucci bag on the online gaming platform Roblox was also an important step for the company’s advertisement. The bag sold for a thousand dollars more than its real-life price.
Gucci recently sought an executive for Disco. This person will be responsible for the feedback from Gucci fans who have commented on NFT projects. The job posting also included the article “Managing crypto communities”.